United Orthopedic UK

Social Media Management

Following the set up of the UK division of United Orthopedic Corporation, I was delighted to be given the opportunity by Cassie Marvin, founder and Director of Consultant C Marketing to take over her client’s social media accounts of Twitter, Instagram and LinkedIn for three months.

At the beginning of this period, Cassie & I met the client, Malcolm & Jane Pearson in person and having gained an insight and understanding of their key business objectives as part of introducing the award-winning implants and surgical instrument kits to the UK B2B market, I then conducted key research which included keywords, hastags, competitor analysis, influencers as well as researching how surgeons utilise social media. The final step in completing the groundwork included optimising the social media accounts based on the keyword research previously conducted.

Once the groundwork was set, I was able to confidently execute and deliver a social media content plan across all social media channels for the next three months, successfully raising their brand and profile within the UK market. At the end of each month, I compiled bespoke social media reports based on the insights gathered from that month alongside recommendations for the following month to ensure that we remained responsive and proactive whilst keeping ahead of the audience needs. Prior to working for UOC UK, I have not had any experience in delivering social media services to the medical industry but with my broad experience of running social media accounts across a variety of sectors, I know that you do not need to have a medical degree to deliver an effective social media strategy to the medical industry. Instead you need to understand the fundamentals of social media and how quality and tailored content will open doors to a high quality audience who will sit up and take notice of your brand.

Visit https://uk.unitedorthopedic.com.