Fishers Solicitors
Social Media Management
Fishers Solictors is the law firm of choice for a diverse spectrum of Midlands based businesses, from IT start-ups to established regional companies and national property developers. Our specialist solicitors can provide advice on a full range of business matters, including employment law and HR, mergers and acquisitions, commercial contracts and disputes.
Social Media Management
Fishers Solicitors Instagram account @fisherslaw
Social Media Strategy
Following a recommendation, I was hired on a temporary basis by Amanda Payne, one of the directors at Fishers Solicitors in Ashby de la Zouch, Leicestershire to help bring their social media channels back to life. They already had presence on social media on Facebook, Twitter and LinkedIn however they were unsure of how to maximise the potential of each of these platforms.
I took the time to meet with the directors and partners of the firm to understand their current challenges that they experienced with social media, the history of their business and their key business objectives, one of which was to extend their network within Leicester City. Armed with all of these facts, I set to work laying the groundwork which included analysing all of their social media activity and recommendations going forward. I also provided indepth research into their competitor activity, audience profile, hashtags, keywords, what had worked and not worked previously etc. Once the groundwork had been complete, I optimised all of the social media accounts based on previously researched keywords and I also created a social media content plan that was fully bespoke to their business needs and objectives.
I took over the full management of their existing social media accounts of Facebook, Twitter and LinkedIn bringing them successfully back to life as well as setting up their Instagram business account to maximise their online presence. More specifically, I took the opportunity to use LinkedIn to build vital new b2b connections within the industry and give their long standing reputation a strong online presence as one of the leading law firms within the Midlands. For the next three months. I worked closely with the Amanda who following my recommendation supplied me on a regular basis with a variety of business activity, news alongside supporting images and blog content, This content was combined with other engaging and valuable curated content such as GIF’s, videos and graphics and as such, this inbound marketing strategy sure enough saw a healthy increase in followers and engagement across all social media channels, most significantly on Instagram!
Visit www.fisherslaw.co.uk.
“It’s been wonderful to have you on board for this period and thank you for everything you have done and scheduled to be done on our social media platforms. Thank you also for setting up the Instagram account and achieving 100 followers within only a few weeks. For a professional services business like ours, this is a great achievement.”
— Amanda Payne, Director and CILEx